Advertising

Advertising is a good way to influence individuals to purchase products/services. It is a way of promotion of products or services for a company. It also communicates changes of product/services to the customers. The purpose of advertising is to promote product in order to create branding of the product to establish consumer loyalty. It is one of the essential elements of the corporate world. There are several reasons that brand identities use advertising, few of them are:

  • To increase the sales of their products/services.
  • To maintain their brand image.
  • When introduce a new product/service.
  • To communicate a change in existing product line.

Based on these criteria, advertising can be done through different mediums or channels. One of the most popular channels is print media. Advertising products via print media like newspaper, magazines are common practice. This medium of advertising sells the advertising space according to area covered by advertisement. Another popular medium is outdoor advertising, which use several techniques to attract the consumer like billboards, Kiosks, events and trade shows. Billboard advertising is very popular to grab the attention of passer by. Companies also organize many trade fairs and exhibitions for the promotion of their products. One more popular medium of advertising is broadcast advertising that constitutes television, radio or Internet. Advertisements on Television have been very popular. The cost of the advertisement on Television depends on the duration of advertisement and time of broadcast. Covert advertising is a unique kind of advertising in which a product is incorporated in some entertainment channels like movies. Although there is no commercial in these movies, but the brand is showcased. Another popular type of advertising is advertisement of a product by signing up a celebrity. This involves celebrity is sign for advertising campaign which includes television ads. Public service advertising is also an effective communication medium. It is a medium to convey message about important matters like AIDS, poverty, illiteracy and many more.

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